Do you ever see competitors getting a writeup about their latest project or success in magazines or newspapers and think to yourself ‘I wish that was my business’? It can be hard to know what is or isn’t newsworthy, and it can be even harder to pitch your news to journalists, reporters and content writers. Yet PR is a really effective way of raising brand awareness, especially if you are interviewed on TV or radio.
We’ve been helping clients pitch their news and celebrate their successes in print, TV and radio for 10 years. Over several years, we’ve built working relationships with many editors and journalists. We know who to contact and how to pitch to them. That’s how we get our clients in front of their target audience. Sometimes that’s Spotlight or Business Insider, and sometimes it’s local media that works best.