Aussie Metal Management wanted to evolve their well-established family business, Aussie Scrap Metal, into a national business servicing companies in the South West and car dealerships across the UK.
A meeting with Hedgerow Marketing helped them decide on their new business name and the project was underway. Initially, the focus was on designing a new logo and brand which retained links with ‘Aussie’, the founder of the original business. The new brand also needed to work with organisations looking for metal management and site clearances services.
As a very professional business with licenses from local authorities, it was important to position Aussie Metal Management in a competitive market while not losing the family-run business ethos.
We organised a photoshoot (on a very wet day in Nov 2019) and took a whole day worth of images for the new website. The client is delighted and has already attracted new clients on the strength of the new branding and website and some PR we arranged.